In The Media

Click here to read the article as published in the August 2023 edition of Moneywise: https://bit.ly/45AQW9R The Dark Side of NPS® & How To Deal With It Unveiling the Pitfalls of Score Manipulation [...]

Click here to read the article as published in the July 2023 edition of Moneywise: http://bit.ly/3OkASDu In today's fast-paced business landscape, organisations strive to stay ahead by implementing effective customer strategies. However, the calculation [...]

Published in Money Wise' June 2023 edition.

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Engaged Strategy believes that when employees are engaged with their brand, they are in the best position possible to create experiences worthy of recommendation. We can help you optimally engage with all staff within [...]

Published in the March Edition of The Sunday Guardian Live  Click here to read the article as published in The Sunday Guardian https://sundayguardianlive.com/culture/a-book-for-business-leaders-attempting-to-understand-their-market-position Want to know more about the book and [...]

Quoted on the 23rd of November 2022 in Outlook India To read the article as featured on the Outlook India website click the link below. https://www.outlookindia.com/business-spotlight/is-your-brand-losing-its-sheen-time-to-reconnect-and-build-trust-news-239521 Getting your dream job should be a [...]

Quoted in the december edition of The Corporate Citizen

Published on 12th January in The Times of India To read the article as feature on The Times of India, please click the link below. https://timesofindia.indiatimes.com/blogs/voices/customer-experience-management-in-the-next-three-years/ When an organisation says that they conduct customer [...]

Published on 11th January as a Guest Article for Indian Television To read the article as feature on Indian Television, please click the link below. https://indiantelevision.com/mam/marketing/mam/guest-article-tips-to-recover-a-brand-from-an-unexpected-crisis- Brand crisis management is a critical business necessity [...]

Published in the January Edition of Money Wise Magazine 

Published on 7th January in The Financial Express  To read the article as feature on The Financial Express, please click the link below. https://www.financialexpress.com/brandwagon/5-initiatives-for-the-development-of-an-integrated-brand-communication-campaign/2939619/ We live in a massively over-communicated world. Industry figures state [...]

Published in the December 2022 edition of Money Wise Magazine.

Quoted on the 23rd of November 2022 in Outlook India To read the article as featured on the Outlook India website click the link below. https://www.outlookindia.com/business-spotlight/is-your-brand-losing-its-sheen-time-to-reconnect-and-build-trust-news-239521 Getting your dream job should be a [...]

Quoted on the 22nd of October 2022 in The Times of India - Madras Edition Read PDF version

Quoted on the 15th of November 2022 in News18 Media To read the complete article on the News18 Website, click below. https://www.news18.com/news/tech/why-are-twitter-meta-disney-amazon-on-a-layoff-spree-what-the-future-holds-experts-weigh-in-6384661.html

Published in the August 2022 edition of Midday News India. Christopher Roberts is a strategic interventionist in all things brand, customer experience and employee engagement. Brand expert Christopher Roberts on his journey to [...]

Published in the August Edition of Sunday Guardian Live. Many years ago, I was heading the customer management function of a financial organisation whose unique value proposition was its range of financial services [...]

Quoted in the October 2022 edition of The Financial Express

Published on the 8th of October, 2022 in the Euro Global Post The Byju’s brand reminds me of a person who is organising a huge party and sends out beautiful invitations. In Byju’s [...]