Why Should Startups Focus On Customer Insights?
Click here to read the article as published in the September 2023 edition of Inc42: https://bit.ly/3Zfoit3 NPS®, Net Promoter® and Net Promoter Sc Four-fifths of startups in India fail within the first five years. [...]
Leadership in Flux: Maintaining Productivity & Work Harmony In Times of Hybrid & Remote Work Practices
Click here to read the article as published in the September 2023 edition of Prittle Prattle News: https://bit.ly/44QdTVR Unearthing the Pandemic’s Impact on Work Dynamics The Covid-19 pandemic struck with unprecedented force, reshaping every [...]
Navigating the Complex Terrain of AI in Customer Experience
Click here to read the article as published in the September 2023 edition of CXO Today: https://bit.ly/44JlC81 A significant transformation is underway in the Customer Experience (CX) space, driven by the in-roads being made [...]
The Hidden Danger: How Bad Customer Experiences Hurt Businesses
Click here to read the article as published in the September 2023 edition of Moneywise The Hidden Danger: How Bad Customer Experiences Hurt Businesses By Christopher Roberts | MD, Engaged Strategy, and Creator [...]
Tapping the Power of Customer Emotions
Click here to read the article as published in the September 2023 edition of Pioneer:https://bit.ly/3PnR07N Tapping the power of customer emotions “People buy because of emotion and justify with logic.” - Drew Eric [...]
The Dark Side of NPS® & How To Deal With It
Click here to read the article as published in the August 2023 edition of Moneywise: https://bit.ly/45AQW9R The Dark Side of NPS® & How To Deal With It Unveiling the Pitfalls of Score Manipulation [...]
Unveiling Hidden Customer Economics To Unlock Untapped Value
Click here to read the article as published in the July 2023 edition of Moneywise: http://bit.ly/3OkASDu In today's fast-paced business landscape, organisations strive to stay ahead by implementing effective customer strategies. However, the calculation [...]
Cover Story: The Economics of Balancing AI and Emotional Intelligence in Customer Experience
Published in Money Wise' June 2023 edition.
Tips To Recover a Brand From An Unexpected Crisis
Free webinar : From Powerless To Powerful Register Now and get a free copy of Christopher Roberts' book From Powerless To Powerful. Click here to read [...]
From Equity to Equality: Women Who Are Setting Examples With Their Business Leadership Skill
Engaged Strategy believes that when employees are engaged with their brand, they are in the best position possible to create experiences worthy of recommendation. We can help you optimally engage with all staff within [...]
A Book For Business Leaders Attempting To Understand Their Market Position
Published in the March Edition of The Sunday Guardian Live Click here to read the article as published in The Sunday Guardian https://sundayguardianlive.com/culture/a-book-for-business-leaders-attempting-to-understand-their-market-position Want to know more about the book and [...]
Is Your Brand Losing Its Sheen? Time To Reconnect And Build Trust
Quoted on the 23rd of November 2022 in Outlook India To read the article as featured on the Outlook India website click the link below. https://www.outlookindia.com/business-spotlight/is-your-brand-losing-its-sheen-time-to-reconnect-and-build-trust-news-239521 Getting your dream job should be a [...]
Moonlighting Plaguing Your Organisation. Disengagement Could Be The Key
Quoted in the december edition of The Corporate Citizen
Customer Experience Management In The Next Three Years
Published on 12th January in The Times of India To read the article as feature on The Times of India, please click the link below. https://timesofindia.indiatimes.com/blogs/voices/customer-experience-management-in-the-next-three-years/ When an organisation says that they conduct customer [...]
Tips To Recover A Brand From An Unexpected Crisis
Published on 11th January as a Guest Article for Indian Television To read the article as feature on Indian Television, please click the link below. https://indiantelevision.com/mam/marketing/mam/guest-article-tips-to-recover-a-brand-from-an-unexpected-crisis- Brand crisis management is a critical business necessity [...]
What Leadership Style Do You Need In 2023?
Published in the January Edition of Money Wise Magazine
5 Initiatives for the Development of an Integrated Brand Communication Campaign
Published on 7th January in The Financial Express To read the article as feature on The Financial Express, please click the link below. https://www.financialexpress.com/brandwagon/5-initiatives-for-the-development-of-an-integrated-brand-communication-campaign/2939619/ We live in a massively over-communicated world. Industry figures state [...]
Beat The Economic Winter With What’s In Your Sphere Of Influence And Control
Published in the December 2022 edition of Money Wise Magazine.
Is Your Brand Losing Its Sheen? Time To Reconnect And Build Trust
Quoted on the 23rd of November 2022 in Outlook India To read the article as featured on the Outlook India website click the link below. https://www.outlookindia.com/business-spotlight/is-your-brand-losing-its-sheen-time-to-reconnect-and-build-trust-news-239521 Getting your dream job should be a [...]
Cracking The Collaboration Code
Quoted on the 22nd of October 2022 in The Times of India - Madras Edition Read PDF version