For years Engaged Strategy has uncovered insights into the levels of customer engagement across Australian industries through our Consumer Recommendation & Loyalty Studies. We are excited to announce that the degree of insights we will provide in 2018 has evolved with the introduction of our Intelligent Industry Analytics.
Benefits by Role
Who can benefit from our Intelligent Industry Analytics?
Innovate, introduce or improve upon your product offerings with insightful and accurate knowledge of your customers’ needs.
Explore your industry landscape and study your competitors with precision thanks to our interactive dashboards, engineered to enable smarter and faster decision- making.
Design your customer experience with the insights that come from pinpointing the gaps in your customer journey, and in your industry, to improve your bottom-line.
Have the metrics that matter at your fingertips, collated and presented as digestible insights for your entire organisation to utilise.
We make life at the top easier. Effortlessly track your company’s position within your sector to align your firm’s strategic decision- making and optimise your organisational outcomes.
Evolve the way you manage your department by identifying and executing the critical changes your customers are asking for.
What does the Intelligent Industry Analytics look like?
Consumer Recommendation & Loyalty Study
This is the report that contains the consumer analytics that brands have come to rely on when understanding their position within their sector.
- Which marketing channels have the greatest influence on purchasing decisions
- NPS® by brand
- NPS across key demographics (age, gender & personal income)
- Percentage of sales driven primarily by word of mouth
- Stated loyalty to the current provider graphed against the NPS of eachbrand
- Satisfaction mean scores by brand across 9-14 key industry attributes / interactions
- and much, much more
Strategic Interactive Dashboard (SID) Preloaded with Category Data
This business intelligence tool allows you to use point-and-click functionality to surface the insights that matter. Explore your industry, understand your competitors and identify the areas your brand needs to focus on. You will be able to analyse:
Understand your sector holistically and delve into key demographic results across NPS, Stated Loyalty and Brand Awareness
Identify key competitors that threaten your very own customer base
Understand how your brand and competitors compares to the category across a range of industry specific key interactions and attributes
Looking to get a more personal take on your industry and key competitors? Look no further than our Strategic Competitor Package.
What does the Strategic Competitor Package look like?
The Strategic Competitor Package includes the components of the Intelligent Industry Analytics, in conjunction with customer insights specifically designed to unlock your competitive advantages and strengthen your offerings.
Drive outperformance by delving into the strategic nuances of your industry with our Strategic Competitor Package. This package utilises proprietary methodologies and analytics to identify strategic gaps and opportunities culminating in a set of actionable recommendations specific to your brand. The highlight of this package is a tailored presentation created upon request and presented in-person to your organisation’s Executives. The analysis is based on data for your brand and 2 key competitor brands. This presentation includes:
CX Health Check
Find out what your customer experience signature looks like in terms of functional and emotional elements compared to your key competitors and industry norms
Key Driver Analysis
Using advanced correlation analysis we can identify the key drivers of recommendation and pain points specific to each brand based on industry-specific key interactions and attributes
The 2 Ultimate Secrets of Customer Engagement
An introduction to the 2 most important organisational elements that transcend industry- based key interactions and attributes to drive recommendation like nothing before
BONUS – The WOM Economics Report comprising of:
- The number of positive comments across all brands in the study (plus relevant amalgamated analysis for specific categories) in addition to the category average
- The number of negative comments across all brands in the study (plus relevant amalgamated analysis for specific categories) in addition to the category average
- The number of positive and negative comments for Promoters and Detractors generally across the entire category
What’s in it for you?
Conducting your own industry research requires time, money and manpower; can you afford to spend these resources, or can your risk not understanding your industry and competition? Intelligent Industry Analytics was engineered to be the solution to these problems. Our high quality insights enable you to make strategic decisions with ease and confidence. Ready to find out what can you expect?
We designed the SID specifically so users can interact with the data in a meaningful way with only 10 minutes of training.
The SID is not chart-heavy; its beauty lies in the interactivity and strategic linkages that have been built-in to allow the metrics that matter to you to guide your actions.
For less than the price of 1 focus group gain access to an interactive dashboard that analyses your brand, competing brands and the industry as a whole.
This business tool was built to enhance decision making across entire organisations. Let our SIDs provide the insights multiple departments can utilise to optimise their decision making.
To create the Intelligent Industry Analytics we leveraged our 10+ years of consulting and implementation experience spanning across 20+ industries and over 165 brands in the Asia Pacific region.
Independent & Unbiased
We source our data from an independent analysis and we independently fund and create all the analysis in-house.