Rebuild a strong brand from the ground up.
Redefine Your Brand
Brand rejuvenation can be beneficial across a range of situations; the value proposition might be outdated, the aesthetic could use refreshing, there might be external pressure for an overhaul, or the brand may be damaged due to a variety of reasons. We’ve dealt with all of these situations – including recovering a badly damaged brand (after more than 8 months of constant negative media scrutiny) from being the worst in its category to being the best. For more information please refer to our case studies.
Our rejuvenation strategy for brands is holistic and custom-made for your specific needs. Our brand rejuvenation services often involve working with key stakeholders to:
Conduct market research and benchmarking to determine specific areas for improvement.
Recommend an integrated brand communication campaign with segmentation and channel considerations.
Rationalise operational systems to refocus on meeting core value propositions and your planned experience.
Embed best-practice NPS®/CX methodology within the core business DNA, with ongoing support and goal-tracking to ensure that your experience matches your brand promise.