Indigenous Innovation: Why Sustainable, Long-Term Thinking Builds Stronger Brands The Budj Bim Cultural Landscape in Victoria is home to one of the world’s oldest and most sophisticated aquaculture systems. Built by the Gunditjmara people at least 6,000 years [...]
Fragile Brands: Why Neglected Value Propositions Crumble Even After Early Success On the Red Sea coast of Sudan lies Suakin, once a thriving medieval port city constructed from exquisite coral blocks. It was a bustling trade hub for [...]
The Pont du Gard is one of the most extraordinary pieces of Roman engineering. A three-tiered aqueduct, 50 metres tall, built without mortar, yet so precisely aligned that water flowed smoothly for nearly 500 years. What makes it [...]
Why AI Alone Can’t Deliver Exceptional Customer Experience – The Case for a Human-First Approach Emma had been a loyal customer of her bank for over a decade. When she encountered a suspicious transaction on her [...]
CX/ NPS ® Trends That Every Business Needs To Watch Out For In an era where customer expectations shift overnight, businesses that fail to evolve risk losing market share to more agile competitors. Business leaders must [...]
Data Is Outdated. Only Smart CX/NPS Analytics Will Drive Your Business Growth Data is the key to understanding customers. There’s no doubt about that. However, simply collecting CX/ NPS scores or survey data isn’t enough. Businesses [...]
Click to read the article published in Money Wise in the April 2025 edition. In the boardrooms of many ambitious businesses, the conversations often orbit around features, production timelines and quarterly sales targets. It’s a familiar [...]
Click to read the article published in Money Wise in the September 2025 edition. The Gen Z Engagement Crisis In India: Why Ignoring This Gap Is Costing You Millions (and Your Future) “Staff attrition is just [...]
Click to read the article published in Money Wise in the November 2025 edition. Can AI Revolutionise Customer Experience and Increase Loyalty & Growth? It all depends on You Why does it depend on you? Every [...]
A few weeks back I very seemingly fell into the trap of a fake online website called Outcome Offer. I’m usually very cautious, but what did me in (which I realized in a couple of days after making [...]
