Brand Strategy

We Know Branding

Clearly broadcast exactly what your offer to
attract and target those you can best serve.

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Become A Name to Reckon With

Your brand will essentially be defined differently by each of your stakeholders, according to their perception of what your brand is, says, and does. It is with this in mind that we carefully construct a brand that aligns your strategy with your value propositions.

A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.

Scott Cook, Co-Founder, Intuit

Brand Strategy Workshop

The comprehensive Brand Strategy Workshop we conduct will strategically craft the following elements:

  • Customer Value Proposition – This is a critical element of the brand and customer experience strategy development process; it is the reason why customers consider you, buy from you, and stay loyal to you. Customers have choices between your brand and other brands. A clearly articulated position is needed so that they know why they should select you, stay loyal to you and repurchase.
  • External Brand Values – Provides clarity on what your brand values that is of particular relevance to external stakeholders.
  • Brand Personality – This aspect brings your brand to life by giving it a persona and establishing the relationship it has to your target audience. This is integral to creating communications that resonate with your target audience and allow them to relate to your brand at a personal level.
  • Brand Essence – This is 2-4 words that are strategically articulated to capture what your brand is at its core. It is the DNA of your brand and guides all other branding strategic elements.
  • Positioning Line – The external advertising tagline that clearly articulates the unique value proposition your brand provides.

In addition to the above we also help design your key customer experience and internal cultural elements.  This is because we have a firm belief that strong brands are fully aligned in terms of what they ‘say’ (Brand Communications), what they ‘do’ (Customer Experiences)  and who they ‘are’ (Internal Culture).

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