CONNECTING THE STRATEGIC DOTS SUMMIT

At Engaged Strategy we don’t just talk the talk, we make it a point to walk the walk. For us this means prioritising and redesigning how we add value to our client relationships. In this year we held our first summit, Connecting the Strategic Dots, which brought our international subject matter experts to our clients in Sydney, Melbourne and Brisbane.

WINNERS OF THE 2018 CUSTOMER EXCELLENCE AWARDS

Engaged Strategy surveyed thousands of Australians to rate their satisfaction levels and their recommended brands across five sectors – Motor Insurance, Property Insurance, Health Insurance, Superannuation & Banking. 40 unique brands featured across the five lists for their specific sectors, as shown in the chart below:

NEW – DYNAMIC BENCHMARKING STUDY

Effective strategy formulation requires you to identify gaps and opportunities based on customer perceptions of your brand, your competitors and your industry. This is the foundation on which the Intelligent Industry Analytics was created to redefine the value that industry benchmarking can provide.

This comes together to form the Intelligent Industry Analytics package which enables you to independently surface the insights that matter to you for your brand, key competitors and your entire sector. This is available for banking, superannuation, health insurance, motor insurance and property insurance.

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IS YOUR NPS AMONG THE BEST OR WORST?
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The rules of customer experience are changing year on year. While Net Promoter programs are tailormade to suit the requirement of each company, they also need to incorporate best practice techniques to ensure they are providing timely, relevant and actionable insights. Why is this? Over the years it has been observed that while many companies are adopting Net Promoter programs, a majority tend to focus just on the Score. However, the score is just the tip of the iceberg. Net Promoter only comes to life when it is embedded as a discipline that drives action. The score is just a means to an end.

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