About Chris Roberts

Chris Roberts is the Founder and Managing Director of Engaged Strategy. Throughout his career, Chris has achieved record margins, sales and market share results via innovative marketing strategies that have always been based on strong customer insight and frontline staff engagement.
9 10, 2018

Simple Benefits Turn the Tide for AHM in Australia’s Health Insurance Game

By |2018-10-22T17:52:28+00:00October 9th, 2018|

Oftentimes, one wonders if Australians require private health insurance when every resident benefits from the government-funded Medicare. There are several reasons for Australians to opt for private health insurance. Predominant among these are tax rebates, choice of doctors, [...]

24 08, 2018

RACQ honored as the most recommended brand in Australia’s motor insurance sector by Engaged Strategy 

By |2018-08-24T17:18:43+00:00August 24th, 2018|

24 August 2018  Strategic consulting firm Engaged Strategy has awarded the Royal Automobile Club of Queensland (RACQ) with The Most Recommended Brand award for motor insurance in Australia for 2018. In an award presentation held on August 10, 2018, Engaged Strategy honoured RACQ for its continued commitment towards its customers.  [...]

13 08, 2018

Motoring clubs overtake the competition, driving insurance recommendations in motor and property sectors alike

By |2018-08-13T10:27:32+00:00August 13th, 2018|

13 August 2018 Two new studies have revealed that RACQ and RAC WA are Australia’s Most Recommended Brands in motor and property insurance respectively for 2018. The 2018 Motor Insurance Consumer Recommendation and Loyalty  Study and The 2018 [...]

6 06, 2018

Are Australian Health Insurance Providers Engulfed in an Epidemic of commoditisation?

By |2018-08-01T13:12:06+00:00June 6th, 2018|

6 June 2018 New research has revealed that Australia’s most recommended health insurance brand is AHM. The study also discovered that health insurance providers may be unknowingly offering products and experiences that provide limited differentiation from other brands [...]

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