Chris

About Chris Roberts

Chris Roberts is the Founder and Managing Director of Engaged Strategy. Throughout his career, Chris has achieved record margins, sales and market share results via innovative marketing strategies that have always been based on strong customer insight and frontline staff engagement.
7 03, 2019

Does your customer have a seat at the table in your organisation to drive good profits?

By |2019-03-07T13:55:03+10:00March 7th, 2019|

If there’s one company that demonstrates the benefit of being customer-centric within its DNA, its Amazon. The e-commerce giant’s chief Jeff Bezos is said to always leave an empty chair representing the customer during meetings. All decisions made [...]

14 02, 2019

Royal Commission throws limelight on customer focus & ethics

By |2019-02-14T13:54:12+10:00February 14th, 2019|

Technology empowered consumers expect personalised services at competitive prices and with large returns. Banks, financial institutions and superannuation industries across all major economies, including Australia, operate in highly competitive environments. While some have buckled under pressure, there are [...]

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