Employee Engagement: The Problem
I’m not going to beat around the bush. Australian employees are severely disengaged. How do we know? Over 3000 Australian employees told us so in our recent venture into the state of employee engagement across [...]
Super funds can’t expect loyalty without a good first date
Superannuation has been splashed across Australian headlines of late with our politicians floating the idea of allowing people to dip into their superannuation funds to buy their first home. The debate has brought superannuation to [...]
ING Direct knocks out competition and wins ‘Most Recommended’ banking brand 2014/15
It seems bigger doesn’t necessarily mean better, ING Direct has taught us that. The relatively new contender has taken on the heavyweights in the Australian banking industry, including the “Big Four” banks, and has emerged [...]
What is the secret of Apia’s success?
Apia has headed up the leader board as the most recommended Australian insurer in recent years. Their property insurance consumers have been most likely to recommend them for five years running. And this year, Apia [...]
The making of a happy meal
When you think of McDonalds what do you think of first? Maybe it’s a quarter-pounder, their famous Big Mac, or their irreplaceable golden fries that make your mouth water? Maybe you even have fond memories [...]
Subaru wins the recommendation race
We are excited to announce the release of our 2013 Consumer Recommendation & Loyalty Study for the highly competitive Australian car industry. Using the tried and tested Net Promoter® methodology, the study explores the minds [...]
Put the super back in superannuation
We are excited to announce the release of our 2013 Superannuation Consumer Recommendation & Loyalty Study. For the first time, Engaged Strategy is lifting the lid off the superannuation industry using the internationally renowned Net [...]
Australian Banking NPS Results
We are excited to announce the release of our 2013 Consumer Recommendation & Loyalty Study for the financial industry. The objective of the study was to determine if Australian customers are truly engaged with their [...]
Apia & Youi raise the bar for Australian property and motor insurers
We are excited to announce the release of our 2013 Consumer Recommendation & Loyalty Studies for the Property and Motor Insurance sectors. There are many insightful findings across both studies and we wanted to release [...]
Are 2 questions enough for an effective Net Promoter Score® program?
NPS has rapidly gained popularity for a number of reasons. One of its appeals is the shorter length of surveys. But how short is too short? The purists say that NPS only requires 2 questions: [...]