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Chris

About Chris Roberts

Chris Roberts is the Founder and Managing Director of Engaged Strategy. Throughout his career, Chris has achieved record margins, sales and market share results via innovative marketing strategies that have always been based on strong customer insight and frontline staff engagement.
18 09, 2013

Good service is not enough for the Banking Sector

By |2017-07-26T21:32:41+10:00September 18th, 2013|

Engaged Strategy, a Brisbane-based consulting firm, has released findings from its independent 2013 Financial Institution Consumer Recommendation & Loyalty Study outlining customer experience outcomes for leading Australian financial institutions. The internationally recognised standard Net Promoter Score (NPS) was [...]

30 08, 2013

APIA wins most recommended property insurance brand for the fourth time in a row.

By |2017-07-26T21:32:55+10:00August 30th, 2013|

Brisbane consulting firm Engaged Strategy today released findings from their annual Consumer Recommendation and Loyalty Study for the property insurance sector announcing the property insurers most likely to impress their customers. APIA maintained its winning streak within the [...]

30 08, 2013

Banks could have more profitable customers if they stopped trying to satisfy them

By |2017-07-26T21:34:05+10:00August 30th, 2013|

Brisbane consulting firm Engaged Strategy has released findings from its independent 2011-2012 Consumer Recommendation & Loyalty Study outlining customer experience outcomes for leading Australian financial institutions. The internationally recognized standard Net Promoter Score (NPS) was used to benchmark [...]

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