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Chris

About Chris Roberts

Chris Roberts is the Founder and Managing Director of Engaged Strategy. Throughout his career, Chris has achieved record margins, sales and market share results via innovative marketing strategies that have always been based on strong customer insight and frontline staff engagement.
13 02, 2015

ING Direct knocks out competition and wins ‘Most Recommended’ banking brand 2014/15

By |2018-03-01T00:05:39+10:00February 13th, 2015|

It seems bigger doesn’t necessarily mean better, ING Direct has taught us that. The relatively new contender has taken on the heavyweights in the Australian banking industry, including the “Big Four” banks, and has emerged on top in [...]

9 10, 2014

Unique value propositions drive loyalty in motor and property insurance

By |2018-04-14T22:17:37+10:00October 9th, 2014|

MEDIA RELEASE Monday, 13 October 2014 Brisbane-based consulting firm Engaged Strategy have released the secrets of consumer loyalty and recommendation from their latest round of independent benchmarking studies of the most popular Australian property and motor insurers. The [...]

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