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Chris

About Chris Roberts

Chris Roberts is the Founder and Managing Director of Engaged Strategy. Throughout his career, Chris has achieved record margins, sales and market share results via innovative marketing strategies that have always been based on strong customer insight and frontline staff engagement.
3 12, 2025

Rediscovering Your Roots with Ban Chiang: Why Brands Must Reconnect With Their Founding Purpose

By |2025-12-04T15:46:32+10:00December 3rd, 2025|

Ban Chiang is one of Southeast Asia’s most important archaeological discoveries. Beneath its quiet surface lie thousands of years of pottery, tools, jewellery, farming equipment and burial sites — all revealing the evolution of a sophisticated civilisation that [...]

1 12, 2025

The CEO Altitude Advantage: Why Patterns Only Become Clear When Leaders Rise Above the Noise

By |2025-11-28T17:43:49+10:00December 1st, 2025|

Stretching across Peru’s desert plains are the Nazca Lines — vast geoglyphs depicting animals, plants, spirals and geometric figures. Some are over 300 metres long, yet remarkably, they can only be fully understood from above. When viewed from [...]

29 11, 2025

A Stepwell That Tells You Why Customer Insight Is the Foundation of Every Great Transformation

By |2025-11-28T17:26:46+10:00November 29th, 2025|

Most organisations want scale. They want high growth, market dominance and powerful word-of-mouth. But very few want to do the uncomfortable work that actually sustains scale by going deep. Chand Baori in Rajasthan is one of the world’s [...]

28 11, 2025

Unseen Layers: The hidden cultural systems that make or break transformation

By |2025-11-28T16:57:32+10:00November 28th, 2025|

From the surface, the Cappadocian landscape looks ordinary. But beneath it lies Derinkuyu — an 18-level underground city that once sheltered nearly 20,000 people. What makes Derinkuyu fascinating isn’t just its scale, but its design. There are ventilation [...]

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