13 August 2018 Two new studies have revealed that RACQ and RAC WA are Australia’s Most Recommended Brands in motor and property insurance respectively for 2018. The 2018 Motor Insurance Consumer Recommendation and Loyalty Study and The 2018 [...]
6 June 2018 New research has revealed that Australia’s most recommended health insurance brand is AHM. The study also discovered that health insurance providers may be unknowingly offering products and experiences that provide limited differentiation from other brands [...]
29 May 2018 New research has revealed Australia's most recommended bank is none other than ING. Once again, the branchless brand has proven Australians are not looking for the conventional when they are banking. Awarded as Australia’s most [...]
Well it's that time of year again! The nights are getting colder, you're breaking out your sweaters and wooly socks, and of course you're dying to know who the most recommended superannuation brand is for 2018... Just us? [...]
27 April 2018 QSuper has topped the superannuation industry in generating more member recommendations as well as greater member value and satisfaction, a new study has found. For the second time QSuper, who has recently opened its doors [...]
20 April 2018 As a strategic consulting firm focused on unleashing potential in its clients, Engaged Marketing has helped a number of brands overcome their strategic challenges for more then ten years, but something was holding them back. By incorporating [...]
3 November 2017 Engaged Strategy has been recognised as one of the Top 25 Customer Experience Management Solution Providers in the APAC region for 2017. Engaged Strategy, alongside an impressive list of recipients such as Adobe, Zendesk and [...]
As we enter an age where employee engagement is emerging as one of the top drivers of business growth, the ‘why’ of engagement has become quite clear. What’s still a mystery though is the ‘how’. Though there [...]
Customer experience has become an indispensable part of the business vocabulary with more and more businesses striving to deliver experiences that illicit recommendation from their customers. Surely not an easy task in itself. This is where the [...]
The previous blog in this Q&A series focussed on the major reason as to why customer service is often not at the forefront of modern business activity. I hope that my readers enjoyed my perspectives on customer lifetime [...]
