Click here to read the article as published in the September 2023 edition of CXO Today: https://bit.ly/44JlC81 A significant transformation is underway in the Customer Experience (CX) space, driven by the in-roads being made by Artificial Intelligence [...]
Click here to read the article as published in the September 2023 edition of Prittle Prattle News: https://bit.ly/44QdTVR Unearthing the Pandemic’s Impact on Work Dynamics The Covid-19 pandemic struck with unprecedented force, reshaping every aspect of the [...]
Click here to read the article as published in the September 2023 edition of Inc42: https://bit.ly/3Zfoit3 NPS®, Net Promoter® and Net Promoter Sc Four-fifths of startups in India fail within the first five years. Only 8% survive [...]
Click here to read the article as published in the September 2023 edition of Pioneer:https://bit.ly/3PnR07N Tapping the power of customer emotions “People buy because of emotion and justify with logic.” - Drew Eric Whitman For every [...]
Click here to read the article as published in the August 2023 edition of Moneywise: https://bit.ly/45AQW9R The Dark Side of NPS® & How To Deal With It Unveiling the Pitfalls of Score Manipulation and Strategies for [...]
Click here to read the article as published in the July 2023 edition of Moneywise: http://bit.ly/3OkASDu In today's fast-paced business landscape, organisations strive to stay ahead by implementing effective customer strategies. However, the calculation of customer economics [...]
Free webinar : From Powerless To Powerful Register Now and get a free copy of Christopher Roberts' book From Powerless To Powerful. Click here to read the article as [...]
Published in the March Edition of The Sunday Guardian Live Click here to read the article as published in The Sunday Guardian https://sundayguardianlive.com/culture/a-book-for-business-leaders-attempting-to-understand-their-market-position Want to know more about the book and purchase your copy? [...]
Published in the January Edition of Money Wise Magazine
Published on 11th January as a Guest Article for Indian Television To read the article as feature on Indian Television, please click the link below. https://indiantelevision.com/mam/marketing/mam/guest-article-tips-to-recover-a-brand-from-an-unexpected-crisis- Brand crisis management is a critical business necessity and must ideally [...]
