Click here to read the article as published in the July 2023 edition of Moneywise: http://bit.ly/3OkASDu In today's fast-paced business landscape, organisations strive to stay ahead by implementing effective customer strategies. However, the calculation of customer economics [...]
Free webinar : From Powerless To Powerful Register Now and get a free copy of Christopher Roberts' book From Powerless To Powerful. Click here to read the article as [...]
Published in the March Edition of The Sunday Guardian Live Click here to read the article as published in The Sunday Guardian https://sundayguardianlive.com/culture/a-book-for-business-leaders-attempting-to-understand-their-market-position Want to know more about the book and purchase your copy? [...]
Published in the January Edition of Money Wise Magazine
Published on 11th January as a Guest Article for Indian Television To read the article as feature on Indian Television, please click the link below. https://indiantelevision.com/mam/marketing/mam/guest-article-tips-to-recover-a-brand-from-an-unexpected-crisis- Brand crisis management is a critical business necessity and must ideally [...]
Published in Money Wise' June 2023 edition.
Published on 12th January in The Times of India To read the article as feature on The Times of India, please click the link below. https://timesofindia.indiatimes.com/blogs/voices/customer-experience-management-in-the-next-three-years/ When an organisation says that they conduct customer satisfaction surveys and [...]
Published on 7th January in The Financial Express To read the article as feature on The Financial Express, please click the link below. https://www.financialexpress.com/brandwagon/5-initiatives-for-the-development-of-an-integrated-brand-communication-campaign/2939619/ We live in a massively over-communicated world. Industry figures state that a person [...]
Quoted in the december edition of The Corporate Citizen
