The popularity of The Ultimate Question by Fred Reichheld has resulted in a plethora of Net Promoter Score ® implementations in small and large organisations. Looking at the headline you probably think I am another academic or market [...]
On a recent trip to India I had the pleasure of flying a domestic flight with Jet Airways. It was easily one of the best airlines I have flown with. The mineral water on offer was a TATA [...]
Read a fascinating book recently called The Big Moo by Seth Godin. This book is a follow up to The Purple Cow, also by Seth Godin, which as everyone knows is a massive best seller. The Big Moo [...]
