Engaged Strategy recently concluded its independent benchmarking study of motor and property insurance providers, surveying thousands of Australians about the current provider in these two sectors. Two motoring clubs emerged as the Most Recommended Brands in Australia based [...]
Oftentimes, one wonders if Australians require private health insurance when every resident benefits from the government-funded Medicare. There are several reasons for Australians to opt for private health insurance. Predominant among these are tax rebates, choice of doctors, [...]
Well it's that time of year again! The nights are getting colder, you're breaking out your sweaters and wooly socks, and of course you're dying to know who the most recommended superannuation brand is for 2018... Just us? [...]
Customer experience has become an indispensable part of the business vocabulary with more and more businesses striving to deliver experiences that illicit recommendation from their customers. Surely not an easy task in itself. This is where the [...]
In the third blog of this Q&A series, I talked about how organisations can build a great culture from the beginning. I also discussed why NPS leaders enjoy so many key benefits. With these points in mind, this [...]
In my first blog article in the Q&A series, I shared my view on why the marketing department is not taken as seriously as it should be. I hope my answer helped you understand the dynamics between Marketing [...]
Last year, when the University of Auckland started an initiative to publish a book on the changing face of customer engagement, I was extremely excited to be invited as one of contributing authors. The editors were looking for [...]
Superannuation has been splashed across Australian headlines of late with our politicians floating the idea of allowing people to dip into their superannuation funds to buy their first home. The debate has brought superannuation to the forefront of [...]
It seems bigger doesn’t necessarily mean better, ING Direct has taught us that. The relatively new contender has taken on the heavyweights in the Australian banking industry, including the “Big Four” banks, and has emerged on top in [...]
Apia has headed up the leader board as the most recommended Australian insurer in recent years. Their property insurance consumers have been most likely to recommend them for five years running. And this year, Apia has reclaimed top [...]
