Click here to read the article as published in the September 2023 edition of CXO Today: https://bit.ly/44JlC81 A significant transformation is underway in the Customer Experience (CX) space, driven by the in-roads being made by Artificial Intelligence [...]
Click here to read the article as published in the September 2023 edition of Inc42: https://bit.ly/3Zfoit3 NPS®, Net Promoter® and Net Promoter Sc Four-fifths of startups in India fail within the first five years. Only 8% survive [...]
Click here to read the article as published in the September 2023 edition of Pioneer:https://bit.ly/3PnR07N Tapping the power of customer emotions “People buy because of emotion and justify with logic.” - Drew Eric Whitman For every [...]
Click here to read the article as published in the August 2023 edition of Moneywise: https://bit.ly/45AQW9R The Dark Side of NPS® & How To Deal With It Unveiling the Pitfalls of Score Manipulation and Strategies for [...]
Click here to read the article as published in the July 2023 edition of Moneywise: http://bit.ly/3OkASDu In today's fast-paced business landscape, organisations strive to stay ahead by implementing effective customer strategies. However, the calculation of customer economics [...]
The Five Love Languages have revolutionised the way we express and receive love in relationships. But did you know that these same love languages can also be applied to business relationships to create a more meaningful customer [...]
Published in the January Edition of Money Wise Magazine
Published on 11th January as a Guest Article for Indian Television To read the article as feature on Indian Television, please click the link below. https://indiantelevision.com/mam/marketing/mam/guest-article-tips-to-recover-a-brand-from-an-unexpected-crisis- Brand crisis management is a critical business necessity and must ideally [...]
Published in Money Wise' June 2023 edition.
