Oftentimes, one wonders if Australians require private health insurance when every resident benefits from the government-funded Medicare. There are several reasons for Australians to opt for private health insurance. Predominant among these are tax rebates, choice of doctors, [...]
Well it's that time of year again! The nights are getting colder, you're breaking out your sweaters and wooly socks, and of course you're dying to know who the most recommended superannuation brand is for 2018... Just us? [...]
Customer experience has become an indispensable part of the business vocabulary with more and more businesses striving to deliver experiences that illicit recommendation from their customers. Surely not an easy task in itself. This is where the [...]
Last year, when the University of Auckland started an initiative to publish a book on the changing face of customer engagement, I was extremely excited to be invited as one of contributing authors. The editors were looking for [...]
Superannuation has been splashed across Australian headlines of late with our politicians floating the idea of allowing people to dip into their superannuation funds to buy their first home. The debate has brought superannuation to the forefront of [...]
It seems bigger doesn’t necessarily mean better, ING Direct has taught us that. The relatively new contender has taken on the heavyweights in the Australian banking industry, including the “Big Four” banks, and has emerged on top in [...]
Apia has headed up the leader board as the most recommended Australian insurer in recent years. Their property insurance consumers have been most likely to recommend them for five years running. And this year, Apia has reclaimed top [...]
We are excited to announce the release of our 2013 Consumer Recommendation & Loyalty Study for the highly competitive Australian car industry. Using the tried and tested Net Promoter® methodology, the study explores the minds of the consumers [...]
We are excited to announce the release of our 2013 Superannuation Consumer Recommendation & Loyalty Study. For the first time, Engaged Strategy is lifting the lid off the superannuation industry using the internationally renowned Net Promoter® metric, gaining [...]
We are excited to announce the release of our 2013 Consumer Recommendation & Loyalty Study for the financial industry. The objective of the study was to determine if Australian customers are truly engaged with their financial institution. Essentially, [...]
