2014/15 Travel Website Study

2014/15 Travel Website Study

$895.00 (AUD)

The 2014/15 Travel Website Consumer Recommendation & Loyalty Study will contain the following insights:

  • Which marketing channels have the greatest influence on purchasing decisions
  • NPS® by brand
  • NPS across key demographics (age, gender & personal income)
  • Percentage of sales driven primarily by word of mouth
  • Stated loyalty to the current provider graphed against the NPS of each brand
  • Satisfaction mean scores by brand across the following key industry attributes / interactions:
    – Overall Value
    – Ease of Navigation on Website
    – Customer Service & Support
    – Price or Deal
    – Processing of Your Payment
    – Number of Flight Options Available
    – Transition Fees
    – Newsletters / Email Communications
  • Customer Experience insights including the following:
    – NEW Perceptions of Service Ease
    – The top three ways Promoters describe their customer experience
    – The top three emotions Promoters experience when they deal with their brands
  • and much, much more

This study analyses the most popular brands within a category that had sample sizes equal to or greater than 80. In addition to an amalgamated analysis of credit unions, the brands included in this study are as follows:

  • AirAsia
  • Flight Centre
  • Jetstar
  • Qantas
  • Virgin Australia
  • Webjet
SKU: EMTWS Category: