2014/15 Superannuation Study

2014/15 Superannuation Study

$895.00 (AUD)

The 2014/15 Superannuation Consumer Recommendation & Loyalty Study will contain the following insights:

  • Which marketing channels have the greatest influence on purchasing decisions
  • NPS® by brand
  • NPS across key demographics (age, gender & personal income)
  • Percentage of sales driven primarily by word of mouth
  • Stated loyalty to the current provider graphed against the NPS of each brand
  • Satisfaction mean scores by brand across the following key industry attributes / interactions:
    – Overall Value
    – Investment Performance
    – Fees
    – Overall Customer Service
    – Quality Insurance Coverage
    – Access to Quality Financial Advisors
    – Website
    – Financial Seminars
  • Customer Experience insights including the following:
    – NEW Perceptions of Service Ease
    – The top three ways Promoters describe their customer experience
    – The top three emotions Promoters experience when they deal with their brands
  • and much, much more

This study analyses the most popular brands within a category that had sample sizes equal to or greater than 100. In addition to an amalgamated analysis of Self-Managed Superannuation Funds (SMSFs) the brands included in this study are as follows:

  • AMP
  • Australian Super
  • BT
  • Colonial First State
  • First State Super
  • Hesta
  • HostPlus
  • MLC
  • OnePath
  • QSuper
  • REST
  • Sunsuper
SKU: EMSS Category:

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