2014/15 Motor Insurance Study

2014/15 Motor Insurance Study

$895.00 (AUD)

The 2014/15 Motor Insurance Consumer Recommendation & Loyalty Study will contain the following insights:

  • Which marketing channels have the greatest influence on purchasing decisions
  • NPS® by brand
  • NPS across key demographics (age, gender & personal income)
  • Percentage of sales driven primarily by word of mouth
  • Stated loyalty to the current provider graphed against the NPS of each brand
  • Satisfaction mean scores by brand across the following key industry attributes / interactions:
    – Overall Value
    – Claims Process
    – Overall Customer Service
    – Insurance Policy Features
  • Customer Experience insights including the following:
    – NEW Perceptions of Service Ease
    – The top three ways Promoters describe their customer experience
    – The top three emotions Promoters experience when they deal with their brands
  • and much, much more

This study analyses the most popular brands within a category that had sample sizes equal to or greater than 100. As a result the brands included in this study are as follows:

  • AAMI
  • Allianz
  • APIA
  • Budget Direct
  • CGU
  • GIO
  • NRMA
  • RACQ
  • RACV
  • QBE
  • Suncorp
  • YOUI
SKU: EMMIS Category:

Description