Christopher Roberts is a globally renowned brand strategist, CX expert and creator of the Total Engagement Model®. He is also the founder and managing director of Engaged Strategy, a boutique consultancy that helps businesses harness the power of CX and brand strategy.
His vast experience in creating brand strategies and his expansive knowledge across various types of brands has made him a global name in the areas of brand and customer experience. Besides the large number of client projects, he has also spearheaded several National Brand Benchmarking Studies in Australia across a range of industries, providing critical and actionable insights and recommendations.
This knowledge of 200+ brands across 20+ industries has helped him create success stories for several businesses. Chris has achieved record-breaking results in sales and market share increases by implementing a range of innovative strategies based on strong customer insights and organisation wide engagement to rejuvenate and recover brands from being the worst in their category to the best. He has also helped his clients increase their NPS® scores by up to 80+ points in the B2B space and by 60+ points in B2C.