2014/15 Property Insurance Study
$813.64 (AUD)
The 2014/15 Property Insurance Consumer Recommendation & Loyalty Study will contain the following insights:
- Which marketing channels have the greatest influence on purchasing decisions
- NPS® by brand
- NPS across key demographics (age, gender & personal income)
- Percentage of sales driven primarily by word of mouth
- Stated loyalty to the current provider graphed against the NPS of each brand
- Satisfaction mean scores by brand across the following key industry attributes / interactions:
– Overall Value
– Claims Process
– Overall Customer Service
– Insurance Policy Features - Customer Experience insights including the following:
– NEW Perceptions of Service Ease
– The top three ways Promoters describe their customer experience
– The top three emotions Promoters experience when they deal with their brands - and much, much more
This study analyses the most popular brands within a category that had sample sizes equal to or greater than 100. As a result the brands included in this study are as follows:
- AAMI
- Allianz
- APIA
- Budget Direct
- CGU
- GIO
- NRMA
- RACQ
- RACV
- QBE
- Suncorp
- YOUI